Experts urge for logistics solutions to aid MSME's exports

India's economic landscape is currently on the road to recovery catalysed by continuous growth and transformation of the MSME sector. It has been rightly identified by the Prime Minister and the Union Commerce Minister that exports will be a key pillar for India's economic recovery and subsequent growth in a post Covid-19 landscape. Foreign Trade Policy (FTP), the basic framework of policy and strategy for promoting exports and trade, will therefore, assume paramount importance in helping lay the foundation for exports that will enable India to expand international markets for Indian products. The existing policy caters largely to traditional, offline, and B2B exports.

Increased use of B2C e-commerce exports will allow MSMEs to compete with products and services offered by foreign competitors. E-commerce has already demonstrated immense potential in enabling exporters to reach foreign customers more effectively by taking advantage of pre-established infrastructure and robust supply chain.

As more consumer-facing Indian businesses go through a process of digitisation, Indian MSMEs can reap significant financial benefits and create export-driven growth.